Guides for hiring a Google Ads agency
Written by Nathan Synoground for business owners and marketing leads who are close to a decision.
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How Much Does a Google Ads Agency Cost? Pricing Models Explained
The four ways Google Ads agencies charge, what each one rewards, and how to tell which fits your store before you sign.
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Google Ads Agency vs Freelancer vs In-House: Which Fits Your Store?
Who should run your Google Ads: an agency, a freelancer or your own hire. The real trade-offs for an ecommerce brand, and how to decide.
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Questions to Ask Before Hiring a Google Ads Agency
The questions that separate a good Google Ads agency from a good pitch: ownership, tracking, who does the work, reporting and how you leave.
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Signs Your Google Ads Agency Is Wasting Money
How to spot wasted Google Ads spend in an ecommerce account, even if you are not a specialist, and what to ask your agency about each sign.
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What a Google Ads Agency Should Do in the First 90 Days for an Ecommerce Brand
A month-by-month view of the first 90 days with a new Google Ads agency: what should happen, in what order, and what you should see.
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How to Read a Google Ads Report: Cost, Conversion Value and What to Ignore
A plain guide for store owners to the numbers in a Google Ads report: which ones matter, what conversion value really means, and which ones to skip.
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Performance Max vs Search for Ecommerce: Which Should You Run?
What Performance Max and Search campaigns each do for an online store, where each one wins, and how to run them together without them fighting.
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How to Switch Google Ads Agencies Without Losing Your Data
A step-by-step guide to changing Google Ads agencies: securing access, keeping your history, handing over cleanly and avoiding a dip in results.
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- Tracking, structure, search terms, feed and budget
- What we would change first, in plain words
- Yours to keep, whoever runs the account
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