Google Ads for ecommerce brands
Shopping, Performance Max and Search, built around your product feed and what each product earns.
Our ecommerce Google Ads work
- 12 ecommerce brands
- $4.0M ecommerce ad spend
- $24.0M tracked revenue
A store is not a lead-gen account
A lead-gen account sells one thing. A store sells hundreds, each with its own price, margin and stock level. Google decides which of them to show from your product feed. So for a store, the feed is the campaign.
That changes the work. We spend as much time on titles, product types and custom labels as we do on bids. We group products by what they earn, not by how your site menu is laid out. And we watch for the two leaks that cost stores the most: budget going to products that cannot make money at that price, and branded searches being counted as new growth.
What a feed fix looks like
Titles that lead with what people search for. Product types that match how shoppers think. Custom labels for margin, bestsellers and seasonal lines, so a campaign can be told to push one group harder than another.
What we run for stores
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Shopping and Performance Max
Product campaigns split by margin and role, so your best products get budget first.
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Search
Category and problem searches, with brand kept separate so you can see real new demand.
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Tracking and revenue
Purchases and order values recorded once, checked against your store.
Two ecommerce accounts, in numbers
A lithium battery brand has run Google Ads with Nathan from 2018 to 2026: $2.1M in spend and $16.0M in tracked revenue.
An ecommerce retailer grew from $133,365 in tracked Google Ads revenue in January 2022 to $1,172,647 in December 2022.
Source: Google Ads manager-account data, Jan 2018 to Sep 2026. Readable accounts only; cancelled accounts excluded. Client names withheld. Tracked revenue is conversion value recorded by Google Ads conversion tracking.
Want the plan for a new account? Read what an agency should do in the first 90 days.
Get a free Google Ads audit for your store
Nathan's team reviews your account and sends back what we would change first. Free, no obligation.
- Tracking, structure, search terms, feed and budget
- What we would change first, in plain words
- Yours to keep, whoever runs the account
Rather talk first? Book a call with Nathan's team