Google Ads management
We run your Search and Performance Max campaigns, and Shopping if you sell online, week to week, and tell you in plain words what changed and why.
What management means here
Most Google Ads accounts do not fail from one big mistake. They drift. Search terms creep away from what you sell. A service or product with thin margin soaks up budget. A tag breaks after a site update and nobody notices for weeks. Management is the weekly work that stops the drift.
Nathan Synoground is the founder of TheCMO and Fruitful Local. He has managed $20.5M in Google Ads across 150 client accounts since 2018. That history is why we start with the boring parts: tracking, structure and search terms. They decide whether everything after them works.
You keep ownership of your account. We are added as users through our manager account, and you can remove us at any time.
What we do every week
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Search terms
We read the queries you paid for, add negatives and move winning terms into their own control.
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Conversion tracking
We check that calls, leads, purchases and revenue are recorded once, at the right value, so bidding learns from real results.
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Budget and bids
We move money toward the campaigns, services and products that earn it, and away from the ones that only spend.
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Campaign structure
Search, Shopping and Performance Max each get a clear job, so they do not compete for the same shopper.
How we start
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Audit
We review tracking, structure, search terms, budget and, for stores, the feed, and send you the list of what we would change first.
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Fix the foundations
Tracking problems come first, and feed problems for stores, because every other decision depends on them.
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Rebuild where needed
We restructure campaigns only where the data says the current setup is costing you.
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Run and report
Weekly changes, and a report that says what we did, what it did, and what we will do next.
What you get in a report
Cost, tracked leads or revenue, and the searches, services or products behind them. A short note on what we changed. What we plan next. No pages of charts you have to decode. If you want to know how to judge any agency's report, read how to read a Google Ads report.
Thinking of moving from another agency? Here is how to switch without losing your data. Running a store? See Google Ads for ecommerce.
Start with a free Google Ads audit
Nathan's team reviews your account and sends back what we would change first. Free, no obligation.
- Tracking, structure, search terms, feed and budget
- What we would change first, in plain words
- Yours to keep, whoever runs the account
Rather talk first? Book a call with Nathan's team